ONDAS way

Will Satellite radio kill DAB in the UK? Had friends around Saturday and they had just been to the US and were raving about the car radio they had in their hire car. "It's called Sirius" they said, "And it's brilliant - why haven't we got anything like that here?"

A very good question but there are plans to have satellite radio in Europe by 2012 ONDAS is the name of the company planning to provide several hundred stations, some paid for by subscription and others free.  The technology already exists for receivers in cars at home and portables.  Most major car manufacturers in the US can fit Satellite radio as standard and deals have been signed by ONDAS with major car manufacturers in Europe, they have also signed a deal with RTL to provide programming.

So where does that leave DAB and its bolt on car radio adapter with sticky-back plastic aerial? I remember when SKY started broadcasting many industry leaders were laughing at their huge losses and saying that Satellite TV in the UK was doomed.  (Sky now has a turnover of over £5,359 million and 16,000 employees) It will be interesting to see if there is consumer demand for Sat Radio in the UK?

About Sirius in the US - Sirius Satellite Radio delivers more than 130 channels of music and programming via crystal clear direct satellite feed. In addition to 69 channels of commercial free music listening, Sirius also delivers 65 channels of sports, news, talk, entertainment, traffic, and weather forecasts. Sirius--the official satellite radio partner of the NFL, NASCAR, and NBA--broadcasts live play-by-play games of the NFL and NBA, as well as live NASCAR races. All Sirius programming is available for a monthly subscription fee. (Pictured above is the sexy Serius docking radio which can work as a portable or car radio click here for more