Get yourself connected

Be a listener for a moment, sitting in your car, in the kitchen, laying in bed and listening to you on the radio. What's in it for them? What are you going to give your listener that will make them feel connected to you? Want to listen to you? Give them something to think about, shape their direction and engage them with your personal view. Always be concrete with your call to action NEVER say 'so what do you think' better to say 'would you allow naked postmen in your street?'