Lift it off the page

When you are writing creative copy, make sure you can lift it off the page. In luvvie land this is what actors do to turn a written script into believable dialogue. Adopt the same principle when you write creative copy - see if it can be transformed from dull phone numbers and sale details to something that wil truly stand out. If it doesn't, chances are it will get lost along with all the other audio wallpaper.