Creative Radio: Create desire

Sunday, 13 April 2008

Create desire

A key anchor with anything you write is the ability to create desire. Why do I want this product? Why should I want to win this competition? What's in it for me? The answer is they key reason why you are writing the copy.

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Steve Campen

Celebrating more than 30 years in commercial and BBC radio. Part of a Sony Gold award winning team. Radio Producer, voiceover, (Recent work includes voice of Skoda Octavia cinema ads, Pokemon X and Y TV commercial)

Award winning comedy writer, (New York Gold & Silver) Tutor, (London Academy Media Film & TV) Director of Creative Radio Prtnshp Ltd a media training and audio production Company.

Content Producer for Fun Kids working with Create and Folder Media. Fun Kids team won Sony Gold 2011 for Best Digital Station in the UK.

Launched first paid for podcasting service in UK. This successful model still used by LBC Radio.

New York Radio Festival Gold Award winning comedy writer and performer.

Have worked past and present for LBC, BBC Radio London 94.9, Classic FM, Westwood One, Radio Luxembourg, Talk Radio, Talk Sport, Liberty Radio, ITN, Global Radio Content and Create.

Specialties: Voice Artist, Producer, Director of Creative Radio a quality audio production company. A former BBC Broadcast Journalist, Commercial Talk Radio producer with mentoring, training and technical skills that include Audition and Premiere Pro CC Suite MAC & PC, Final Cut, SADiE RCS including Selector, ENPS, Burli.

Sunday, 13 April 2008

Create desire

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